It’s nearly Christmas; there’s Pigeons in Wisconsin, Grim Reapers in Telford, and Google Knows Our Indie Card Games Exist! ✨
- Terror Toad
- Dec 2
- 3 min read
Updated: Dec 4
DECEMBER 2025
An End-of-Year Lift for Team Toad
Finally, something has told the universe that Terror Toad is back in business.
It’s been a rocky few months - balancing a complete renewal of the business with some tough personal hurdles. Honestly, it’s felt like an endless game of whack-a-mole. Every time one problem disappeared, another popped up. But slowly, surely, the moles are thinning out. Fingers crossed.
Chris and I have worked hard to get here, and it finally feels like our luck might be turning.
Rebuilding Online & SEO Wins: finding our Indie Card Games!
When we had a change of business structure and personnel, I had to learn how to use Wix. I soon discovered that our website had been set up in the beginning so poorly that Google barely knew we existed. Our products were buried, our visibility was low, and somehow, we were overpaying for the privilege.
Since then, we’ve been learning the mysterious ways of SEO, keywords, and all things Google. It’s starting to pay off - so if you’re reading this after searching for board games, indie card games, or GRIM INC, welcome! It’s lovely to e-meet you.
Wins & Gratitude
We’re thrilled to share a few recent highlights:
🎁 GRIM INC heads to Telford!
A big box of GRIM INC (our ever-so-silly death plotting party game) has arrived in Ork Forge in Telford - an absolute delight to work with. We can’t wait to see where that partnership goes.
✈️ Imposter Pigeons take flight!
A 2-hour detour later, we shipped a whole batch of sneaky social deduction games across the Atlantic. Wisconsin loves Pigeons - and Imposter Pigeon is spreading its wings in the USA (with a few cheeky GRIM INCs tucked in too).
🎄 Paraffle’s 2025 Christmas Gift Guide
We were so chuffed to have Terror Toad featured in Paraffle’s 2025 Scottish Christmas Gift Guide. What a lovely write-up - and what a brilliant showcase of independent Scottish businesses. Please go have a browse; it’s full of perfect stocking fillers and festive gems.
Looking Ahead & The Road to UKGE 2026
If there’s one thing this year taught us, it’s that we’re all tougher than we think. Even when you’re hassled, overstretched, or carrying more than people realise, you just keep going. That’s its own kind of win.
It feels so good to have a functioning, growing small business. And yep - we’re already booked for our favourite convention: UKGE 2026!
But what are we working on next? You’ll have to wait and see…
Toadleoo (for noo!)
As Christmas approaches, it would be remiss of me not to mention that:
🎲 GRIM INC,
and our Toad Bundle
…are all available now!
If you’re hunting for a quirky, independent card game this Christmas - or just want to support a small creative business - we’d love for you to check them out.
Here’s to the moles staying down and the Toads hopping high in 2026. 💚
A very Happy New Year when it comes!
Katie
Team Toad x
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